1. CAMPAIGN

101. Issues Management or Crisis Management

To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.

102. Public Affairs

To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics; including media and online relations.

103. Most Innovative use of Social Media

To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, Facebook, MY Space, YouTube etc

104. Integrated Campaign

To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. at least 3 of such disciplines or channels should have been used.

105. A. Continuous Campaign (Metro Only)

A campaign which is running for at least past 3 years. Also, it is mandatory to mention the start date of the event and need to provide some creative on the same.

105. B. Continuous Campaign (One Metal To Be Won) (Beyond Metro)

Agency that has supported a campaign in the regional level. National campaign extended to a regional level.

JUDGING CRITERIA

1. The Challenge (the context; impact on top line/ bottom line) - 20%

2. Clarity of Insights and Creativity (reference through research, data analysis and using the same relevantly engaging creative means) - 20%

3. Alignment between Goals, Strategy & Execution - 30%

4. Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%

2. PRODUCT & PROMOTION

201. Entertainment, Sports and Lifestyle Sector

This category is open to specialist campaigns including Fashion, Sports, F&B, Arts, Music PR recognizing the huge growth in this area of PR

202. Education Sector

This category is open to specialist campaigns for Education recognizing the huge growth in this area of PR.

203. Healthcare Healthcare Providers

To recognize the work or one-off projects undertaken by or on behalf of Healthcare Healthcare Providers such as pharmaceutical company, hospitals, insurance companies, health related providers

204 Financial Services Sector

To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance) etc.

205. Technology

To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)

206.A. Best use of PR by a Brand (Metro Only)

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

207.B. Best use of PR by a Brand (One Metal To Be Won) (Beyond Metro)

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

208. Online Reputation Management

To recognize the most effective online reputation of the agencies in Influencer Management, Crisis Management & Blogger Influence Program.

JUDGING CRITERIA

1.The Challenge (the context; impact on top line/ bottom line) - 20%

2. Clarity of Insights and Creativity (reference through research, data analysis and using the same relevantly engaging creative means) - 20%

3. Alignment between Goals, Strategy & Execution - 30%

4.Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%

3. CORPORATE & PUBLIC

301. Public Sector

To recognize the most effective campaign or communications programme carried out by government departments, local authorities, and public sector agencies and bodies.

302. A. CSR & Not-for- profit (Metro Only)

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

302. B. CSR & Not-for- profit (One Metal To Be Won) (Beyond Metro)

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a mosteffective CSR campaign/Social responsibility campaign.

303. Management Communications

To recognize how an ongoing strategic communication or a significant project have engaged internal stakeholders such as managers, employees and trade unions

304. Best use of PR by a corporate

To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include both B2B and B2C

JUDGING CRITERIA

1. The Challenge (the context; impact on top line/ bottom line) - 20%

2. Clarity of Insights and Creativity (reference through research, data analysis and using the same relevantly engaging creative means) - 20%

3.Alignment between Goals, Strategy & Execution - 30%

4. Measurable Results (Both Qualitative & Quantitative - Relevant media exposure which is not paid for, Impact on behavioral change, help in sales, achievement of stated goal etc.) - 30%

Overall Excellence

4. PEOPLE & CONSULTANCIES (ENTRIES AND NOMINATIONS FROM JURY)

401. Boutique Agency of the Year

To recognize the work done by the PR Agency. The Agency should not be in existence for more than 36 months as on 31st August 2017. Also, it is mandatory to mention the start date of the event and need to provide some creative on the same.

JUDGING CRITERIA

1. Annual Revenue: 5Cr or less

2.Body of work

3.PR Innovation

4.Shining Moments

402. Young PR Professional of the Year (Submit a presentation/video (120sec max) which will be presented in front of the Jury)

To recognize PR professionals in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year.

JUDGING CRITERIA

1.Key Projects Handled (from 1st September 2016 – 31st August 2017)

2.Growth in last one year ( from 1st September 2016 – 31st August 2017)

3.Shining moments

403. In-House Team of the Year

Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

JUDGING CRITERIA

1.Achievement & Accomplishment within last year

2.Talent acquisition/ Talent retention by the firm/ Management feedback

3.Shining moments

Peer evaluation

404. PR Professional of the Year

To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole

JUDGING CRITERIA

1.Body of work

2.Growth in last one year (from 1st September 2016 – 31st August 2017)

3.Client acquisition

4.Talent acquisition / Talent retention by the firm / Employees feedback

5.Shining moments

405. PR Consultancy of the Year

To be judged on the growth over the last year outlining substantial increase in business from last financial year (from 1st September 2016 – 31st August 2017).

JUDGING CRITERIA

1.Client acquisition/ a minimum of twenty (20) Clients

2.Talent acquisition/ Talent retention by the firm/ Employees feedback

3.Multi-locational activities

4.Shining moments

5.People Policy / Maternity Leave / Work from Home

406. Life time Achievement Award (Nominations only)

This award is established to honor the stalwart who has contributed to the emergence & growth of the PR &Corporate Communications Industry in India.

JUDGING CRITERIA

1.Ethics

2.New Standards/Thinking Process

3.Someone who can be looked up to

4.Impact on the industry